Home Bunch - Interior Design Ideas
Posted in: Furniture, Gardens

Exterior Herringbone Brick Exterior Herringbone Brick Exterior Herringbone Brick #ExteriorHerringboneBrick


The rise of ecommerce in recent years has been real—and yet, for the time being, most shoppers still choose to buy from brick-and-mortar establishments. Savvy business owners are starting to offer the best of both worlds with omni-channel sales strategies. By combining the sheer convenience of online buying with all the perks of physical shopping, brands can better serve customers near and far. Every company, from a local standalone SMB to a chain with multiple locations, should consider supplementing brick-and-mortar sales with ecommerce currently. This is especially important for homeowners that are looking for brick for their homes.

Why? A study from Harvard Business Review shows the more channels customers use, the more value they provide to your business. Those who shop both online and in person, spend an average of four percent more in-store and 10 percent more on the web. Compared to people who only use one channel, multi-channel shoppers consistently spend more in the store on average.

Offering an online component to your brick-and-mortar sales also provides customers more flexibility. They can buy online and pick up in the store—or get their merchandise shipped to their homes. Shoppers can also visit your store to see, touch and feel items before placing an online order a few days later.

Here’s what to consider when you’re establishing a website to go with your physical store.

Extending Security to the Web

Wall fountain Courtyard with wall water fountain and herringbone brick exterior

Selling online means taking the possibility of data breaches very seriously. Otherwise, you could irreparably compromise your customers’ credentials and trust. Luckily, security advances in card-not-present sales have advanced in leaps and bounds. Making sure your payment gateways are PCI-compliant is another good step.

Launching Online Marketing Campaigns

Let’s say you want to open a furniture store online to supplement your existing physical location. Once you figure out logistics like whether you’ll ship nationally or whether customers have to pick up their orders, it’s time to launch your online marketing efforts. You may already utilize local search engine optimization (SEO) so people can find your furniture store on Google and visit your nearby location. But now it’s time to think bigger.

You may choose to shift the focus of your marketing campaigns from hyper-local to broad, since anywhere you can ship is fair game. Consider paid advertising as well as creating organic content containing keywords relevant to your target audience. The beauty of ecommerce is business owners are no longer constrained by physical proximity. Your marketing strategy needs to reflect this fact.

Develop an Order Fulfillment Strategy

Giving your shoppers choices at checkout can reduce shopping cart abandonment, especially when it comes to order fulfillment options. Here, you’ll want to offer a mixture of shipping speeds at different price points, plus the option to pick up purchases at your physical locations. Some customers may be willing to spend more for express shipping; others want to keep costs down, even if it means receiving their package a few days later. Choice is key to convincing customers to go through with a transaction.

Another perk of offering in-store pickup, besides eliminating the need to ship an item, is pulling more customers through your door. This draws more eyes to your product lineup, and may prompt someone to purchase additional items while they’re already there.

All signs point to omni-channel retail being the way of the future. Business owners supplementing brick-and-mortar sales with ecommerce can offer customers the best of both worlds.


Interior Design & Photography: Brit Jones Interiors.


Best January Deals

Pottery Barn: Up to 40% OFF + Free Shipping – Code: SAVEBIG

Wayfair: 70% Off + Many New Items on Clearance!

West Elm: Up to 60% Off. Code: BYE2017.

Horchow: 20% Off + Free Shipping. Code: NEWYEAR

One Kings Lane: Save Up to 60%

Serena & Lily: Up to 70% OFF!!!

Williams & Sonoma: Up to 75% off

Nordstrom: 50% OFF Half Yearly Sale.

JCPenny: Clarence 80% OFF – Extra 40% OFF on $100 or more. Code: NewYear

Neiman Marcus: Up to 60% OFF

Pier 1: Huge Sales! Up to 75% OFF

Joss & Main: Huge Sales – Up to 75% OFF Price Drop Event.


Post of the Week:

California Beach House with Classic Coastal Interiors Barclay Butera on Home Bunch

California Beach House with Classic Coastal Interiors.


Family Home with Grey Exterior and InteriorsFamily Home with Grey Exterior and Interiors.


Coastal Home Bunch Coastal Interior Design IdeasCoastal Interior Design Ideas.


Kitchen hardwood flooring. Kitchen hardwood flooring. Kitchen hardwood flooring. Kitchen hardwood flooring. Kitchen hardwood flooring #Kitchenhardwoodflooring #Kitchen #hardwoodflooring

Classic Shingle Home Design Ideas.


Classic White Kitchen with Grey Backsplash

Classic White Kitchen with Grey Backsplash.


Newly-Built Board and Batten Modern FarmhouseNewly-Built Board and Batten Modern Farmhouse.


New 2018 Family Home Decor TrendsNew 2018 Family Home Decor Trends.


Trending on Home Bunch:

Open-Concept Family Home Design Ideas. See paint colors on Home Bunch Open-Concept Family Home Design Ideas.


White Beach House Kitchen with shiplapWhite Beach Style Kitchen with Shiplap.


2018 Interior Design Ideas New 2018 Interior Design Ideas.


Inspiring California Beach House Design Inspiring California Beach House Design.


Belgian-Inspired Farmhouse Belgian-Inspired Farmhouse HOuse Tour Home Bunch House tourBelgian-Inspired Farmhouse.


English Farmhouse Home English Farmhouse Home House Tour on Home Bunch Blog #Farmhouse #Home

English Farmhouse Home.


Transitional Family Home Design Transitional Family Home Design House tour and decor sources #Transitionalhome #FamilyHome #FamilyHomeDesign Transitional Family Home Design.


Interior design ideasMore Interior Design Ideas.


You can follow my pins here: Pinterest/HomeBunch

See more Inspiring Interior Design Ideas in my Archives.

Popular Paint Color Posts: The Best Benjamin Moore Paint Colors

2016 Paint Color Ideas for your Home

Interior Paint Color and Color Palette Pictures

Interior Paint Color and Color Palette Ideas

Inspiring Interior Paint Color Ideas

Interior Paint Color and Color Palette

New 2015 Paint Color Ideas

Interior Paint Color Ideas

Interior Design Ideas: Paint Color

Interior Ideas: Paint Color

More Paint Color Ideas


Have a Blessed day, my friends.

We’ll talk again tomorrow!

with Love,

Luciane from HomeBunch.com

Interior Design Services within Your Budget

Come Follow me on

Come Follow me on

Get Home Bunch Posts Via Email

Contact Luciane

“For your shopping convenience, this post might contain links to retailers where you can purchase the products (or similar) featured. I make a small commission if you use these links to make your purchase so thank you for your support!”

Load More Home Bunch Posts

No Comments! Be The First!

Leave a Reply


Please note: your email and ip address is saved when you submit a comment but never shared publicly. Please make sure you're okay with this before submitting your comment. If you left a previous comment and would like to have it deleted, please contact me with relevant info.

Home Bunch On Social Media

Get Home Bunch via Email

Enter your email address:
Please note: Google's FeedBurner handles the mailing list so your email address is submitted to them. Please make sure you're okay with this before signing up.

Delivered by FeedBurner

Photos are submitted by either homeowners, builders, designers or photographers showcasing their work.
Site Design & Writing © Copyright 2015 HomeBunch.com. All Rights Reserved.